HOW DO YOU GET PEOPLE TO BUY INSURANCE WHERE THEY BUY BANANAS?
We looked at the people who’d purchased Woolies insurance, found the stories and added some Woolworths personality.
TVC, online video, OOH, radio, print, catalogue, in-store POS, in-store collateral, digital, mobile, email, social.
"He didn’t ask me to write this. But I insisted.
Truth be told, I’m gutted he’s decided to leave Havas. I’ve been in this game for the best part of twenty years now, and never done as much high quality creative work as I have with him. He is a bona fide ideas man. A top bloke. Very funny. And great with clients."
Peter Maniaty Creative Group Head